Mascara gives substance and volume, and it completes the overall appeal of the eyes with sultry and moist lashes. Current varieties of this cosmetic are enriched with protein and wax additives for softening and conditioning of the lashes. Women with particularly thin and sparse lashes will definitely have improved and thicker lashes, with mascara variants containing lash-building formulas; but if in case that a contact lens is involved in the picture, this type is discouraged from use, since the fibers of the consistency can clog the thin gap between the eye and the lens, thereby causing irritation.

Mascara comes in a variety of colors, with the brown and blacks serving as the staples. It also comes in several types, each with its own definitive purpose. Cake mascara is significantly longer lasting, and stays set more firmly than the others; the main drawback is that it tends to run down and congeal quickly with moisture. Waterproof mascara is great on this part, since it stays set even in moist conditions, and can only be removed with a special treatment made for the purpose; but it does little in adding volume to the lashes, and also does even less in giving them much-needed natural moisture. Regular-type mascara is the type which is easiest to break and run down since it is basically water-soluble. Some variants contain fiber additives for the purpose of giving the lashes substance; the fibers cling to the lashes for an added illusion of length.

Probably the most familiar eye makeup tool, the mascara wand is invaluable in the proper shaping of the lashes during treatment. It comes in different shapes for various purposes. Those with wands in the shape of a crescent are used to coax the lashes upwards during application; fat mascara wands with bristles running all around the neck helps lend the lashes thickness through an individual coating of each strand; wands without bristles get the application closer to the strand roots; and double-tapered wands serve in giving more definition to thinner and sparse lash strands.

When applying mascara, avoid the persistent habit of pumping the brush into the tube, as this can overload the bristles and clog the eyelashes. Instead, pull back the brush in one smooth and twisting motion from the tube, so that the consistency is even throughout the wand. Wipe off any excess with a tissue, before rolling the brush through the lashes for curl and definition. Do steady, outward strokes of the brush, from the roots of the lashes to the ends, in order to avoid residue from accumulating at the base. Make sure that you minimize the application on the base, as this can smear off on the eyes if you inadvertently rub them off with your hand.